About Us

45+

Years of brand legacy

11+

Years of refined expertise

Inbound & Outbound

We offer both Inbound & Outbound Luxury Travel services in China

With 40 years of experience from CYTS, Sparkle Tour was launched in 2014. We offer luxury travel services that blend humanity with respect for cultural values and nature. By connecting with those who seek new life experiences, Sparkle Tour redefines the conception of luxury travel in China, delivering exceptional service and lifestyle to customers and organizations.

China Everbright Group

Founded in 1983, the group has grown into a leading state-owned financial holding group operating under the oversight of the State Council of China. Its business portfolio is extensive, encompassing financial services, asset management, environmental protection, tourism, healthcare, and high technology. In 2024, the group's prominence is further underscored by its ranking at 194th in the Fortune Global 500 list.

China CYTS Tours Holding Co., Ltd.

As a member of China Everbright Group, CYTS has long been a brand leader and standard-setter in China's tourism industry. The company owns a number of well-known brands, including Aoyou.com, Wuzhen, Gubei Water Town, CYTS Union, and Sparkle Tour. Its subsidiaries and branches are located in more than 20 cities both in China and overseas.

OUR GROUP COMPANIES ▲

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Our Core Values

High Value

For years, Sparkle Tour have been guiding travelers to seek not only material opulence but also spiritual enrichment. We place great emphasis on the value of travel in nurturing the natural ecosystem, fostering local development, enriching cultural exchanges, and facilitating personal growth.

Global Standard

Sparkle Tour understands the demands of the Luxury Travelers for quality and sophistication. We collaborate with certified partners to meticulously manage every detail of our services, ensuring every journey is consistently comfortable and reassuring from start to finish.

Extraordinary

Whether it's a premium incentive event for corporate clients or a cherished milestone for individual travelers, Sparkle Tour leverages our unparalleled creativity and expert execution to craft extraordinary experiences that surpassed expectations, highlighting the exceptional value of every journey.

Featured Journeys

CLASSIC Journeys

IMMERSIVE Journeys

TRAIN & River CRUISE

Seeking Extraordinary Experiences?

Across China's Iconic Destinations, We Craft Experiences as Unique as Your Clients

Desire Concierge-Level Service?

Across China's Iconic Destinations, We Craft Experiences as Unique as Your Clients

Private Jet

We work directly with Chinese private jet owners and operators to offer you more convenient and cost-effective private jet charter services within China.

CRH Train

We assist guests in booking Chinese High- speed Train tickets, enabling them to travel in a more punctual and comfortable way.

VIP Ticketing

We offer VIP ticket booking services at some of the most popular attractions, including the Forbidden City and other top-tier museums.

Contact us

We warmly invite international institutions to explore our premium travel solutions and cultural experiences in China. As high-end tourism specialists, we craft bespoke journeys combining luxury hospitality, authentic local interactions, and exclusive access to China's top destinations.

We will respond within 1 business day of receiving your inquiry.

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